A printed advertisement set in Cyrillic for the fashion house of Matija Levi on the main market square of Novi Sad, in the Hotel Jelisaveta building, offering the season's novelties and complete outfits for brides.
Printed by Štamparija Branik, Novi Sad
About this place
The Queen Mary was a single storey hotel built in the classicist manner, with a summer garden that the archive photographed in 1935. This archive's catalogue records that it went up in 1854 for its owner Johann Eigler and first traded under the name Elisabeth, and that it was renamed the Queen Mary Hotel on 9 May 1922, after Marija, consort of King Aleksandar I of Yugoslavia. That change of sign is the ordinary pattern in Novi Sad after 1918, when Habsburg names on streets, squares and businesses gave way to those of the new royal house. Nothing further about the building has been traced beyond the archive's own record.
On the card
КУЋА ПОМОДНЕ РОБЕ МАТИЈЕ ЛЕВИ / НОВИ САД, ГЛАВНА ПИЈАЦА У ЗГРАДИ ХОТЕЛА ЈЕЛИСАВЕТЕ. / Све ексквизитне новине за пролећну сезону 1913. стигле су већ у особито обилном избору, и то само специјалитети из најзнаменитијих фабрика. / Моје стовариште пружа поштованим дамама прилику видети много интересантних ствари за овогодишњи смер моде. Зато нека нико не промаши прилику, а да не прати пажњом излоге, где ће бити изложене саме сезонске новине (Saison Nouveauté). / Специјалитети у блузама, жипонима, фином женском рубљу. / ПОТПУНЕ ОПРЕМЕ ЗА НЕВЕСТЕ. / Мустрице на страну драговољно шаљем бесплатно и франко. / Мој моде журнал излази сваког месеца, којег такођер мојим ц. муштеријама бесплатно раздајем. / Штампарија деоничарског друштва Браника у Новом Саду
House of fashion goods of Matija Levi. Novi Sad, the main market, in the building of the Hotel Elisabeth. All the exquisite novelties for the spring season of 1913 have already arrived in a particularly ample selection, and only specialities from the most renowned factories. My warehouse offers respected ladies the chance to see many interesting things for this year's direction in fashion. So let nobody miss the chance, and let them watch the windows attentively, where the season's novelties alone will be displayed. Specialities in blouses, petticoats and fine ladies' underwear. Complete outfits for brides. Samples out of town I gladly send free and carriage paid. My fashion journal appears every month, which I also distribute free to my esteemed customers. Printed by the printing house of the Branik joint-stock company in Novi Sad.
- Date
- spring 1913
- Coordinates
- 45.25447, 19.84507
- Source
- Public online source
- Licence
- Public domain
- Size
- 893 × 642 px
Open on the full map ›