A blank billhead printed in blue for Adolf Eckfeld, watchmaker and optician of Kossuth Lajos utcza 25 in Újvidék, in the building its heading calls the former courthouse. Two engraved eyes at the centre sell the shop's lenses by comparison, one labelled ordinary glass and the other isometrope glass, with a line between them offering an experiment with Röntgen rays. A block of German below advertises gold and silver chains, earrings and rings, Swiss pocket watches in gold, silver, nickel and steel cases, pendulum clocks, regulators, alarm clocks and ships' clocks, spectacles made exactly to a doctor's prescription, and a year's guarantee on any watch bought or repaired there. An open pocket watch fills the lower corner beside the largest selection of Omega precision watches. Sándor Friedmann of Újvidék printed the sheet.
Printed by Sándor Friedmann
About this place
The spine of the old town, running from Liberty Square to the Bishop's Palace. It has been renamed more often than any other street in Novi Sad. It began as the Glavna ulica, the Hauptgasse, was called Magazinski sokak for a period after an uprising, and became Fo utca under the Hungarian administration after 1867 and then Kossuth Lajos utca in the last decades of Austro-Hungarian rule. Between the wars it was Kralja Petra I; it was renamed for Mussolini under the wartime occupation; after the liberation it was Kralja Petra I again, then Marsala Tita, before settling on Zmaj Jovina for the poet Jovan Jovanović Zmaj. The oldest house on it is number 28, Kod belog lava, built in 1720 and among the first two-storey houses in the town. It is pedestrian today, lined with shops, bookshops and cafes. One caution for anyone dating a picture by its caption: the Kossuth name did not stay attached to this street. Miletićeva, the old Lebarski sokak, carried it during the Hungarian occupation of 1941 to 1944, so a Kossuth street postcard has to be dated before it can be placed.
On the card
ADOLF ECKFELD / UHRMACHER u. OPTIKER / UJVIDÉK / KOSSUTH LAJOS-UTCZA 25. SZ. / im ehemaligen Gerichtshof / Gewöhnliches Glas / Experiment mit Röntgenstrahlen / Isometrope-Glas / Reichhaltiges Lager aller Gattungen Gold- und Silberwaaren, wie: Ketten, Ohrgehänge, Ringe etc. Echte Schweizer Taschen-Uhren in Gold-, Silber-, Nickel- und Stahlgehäusen. Alle Sorten Pendel-, Uhren, Regulateure, Wecker und Schiffuhren etc. Grösste Auswahl aller Optischen Artikeln. Augengläser genau nach Ärztlicher Vorschrift. Reparaturen schnell und auf's gewissenhafteste. Für bei mir gekaufte oder reparirte Uhren leiste ein Jahr Garantie. / Grösste Auswahl der anerkanten „Omega“ präzisions Uhren. / Friedmann Sándor Ujvidék.
ADOLF ECKFELD / WATCHMAKER AND OPTICIAN / ÚJVIDÉK / KOSSUTH LAJOS STREET NO. 25 / in the former courthouse / Ordinary glass / Experiment with Röntgen rays / Isometrope glass / Extensive stock of gold and silver goods of every kind, such as chains, earrings, rings and so on. Genuine Swiss pocket watches in gold, silver, nickel and steel cases. Pendulum clocks, regulators, alarm clocks and ships' clocks of all sorts. The largest choice of optical articles. Spectacles made exactly to a doctor's prescription. Repairs quick and of the most conscientious. On watches bought from me or repaired by me I give a year's guarantee. / The largest choice of the recognised Omega precision watches. / Sándor Friedmann, Újvidék.
- Date
- 1911–1918
- Coordinates
- 45.25627, 19.84710
- Source
- Magyar Kereskedelmi és Vendéglátóipari Múzeum, Számlák
- Licence
- Public domain
- Size
- 893 × 1676 px
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