Images41

Modern Novi Sad: a Curved Building, a Column and a Boulevard Corner

1919–1941 · postcard

The Administrative Palace after rain

1919–1941 · postcard

The Administrative Palace down a tree-lined avenue

1919–1941 · postcard

Queen Mary Boulevard, Novi Sad, Restamped with Its Hungarian Name

1919–1941 · postcard

Petrovaradin fortress from the road bridge, with the modern boulevards

1919–1941 · postcard

The Danube Banovina Administration Palace, Novi Sad, with a biplane overhead

1919–1941 · postcard

The Administrative Palace, a Parked Car by the Plaza

1919–1941 · postcard

The Danube Banovina Administration Palace along its avenue

1919–1941 · postcard

Petrovaradin Fortress and Two of Novi Sad's Modern Avenues

1919–1941 · postcard

Queen Mary Boulevard before the Banovina

1932–1936

Asphalting the road, Queen Mary Boulevard, Novi Sad, 1939

The curved block on raw ground

1940

Nine Views: Town Hall, the Klein Corner and Petrovaradin Fortress

by December 1941 · postcard

The Commercial Youth Association Building on Queen Mary Boulevard

by April 1941 · postcard

Queen Mary Boulevard, Cattle Being Driven Past the Roundabout

by May 1941 · postcard

The Former Ban's Office Palace, Novi Sad

by July 1941 · postcard

Tree-Lined Avenue Beside a Rooftop Statue, 1941

by July 1941 · postcard

Tree-Lined Boulevard Toward the Pharmacy Corner Building, 1941

by June 1941 · postcard

Queen Mary Boulevard, a Horse Cart Crossing the Roundabout

by April 1941 · postcard

Five Views: Horthy Miklós Avenue and Novi Sad's Public Buildings

1941–1944 · postcard

A Sculpted Figure Group on the Boulevard Corner Parapet

1941–1944 · postcard

The Ban's Palace, Horthy Miklós Avenue and the Main Square

1941–1944 · postcard

Greetings from Novi Sad: City Hall, Cathedral and Banovina Palace

1941–1945 · postcard

Novi Sad Details: a Boulevard, City Hall and the Banovina Palace

1941–1945 · postcard

The Ban's Palace, and two unidentified buildings

1941–1945 · postcard

Novi Sad: a cinema, the Cathedral and the Banovina Palace tower

1941–1945 · postcard

Novi Sad in Four Views: a Civic Building, the Palace and the Fortress

1941–1945 · postcard

The Former Banovina Palace, Novi Sad (Zima Karoly Edition)

1941–1945 · postcard

The Banovina Palace, Novi Sad, with Its Tower and Statued Neighbor

1941–1945 · postcard

The former Banovina Palace, Novi Sad, under Hungarian occupation

1941–1945 · postcard

The Banovina Palace, a Curved Modern Building, Novi Sad

1941–1945 · postcard

Horthy Miklós Avenue, the Corner Building's Shopfronts, 1942

by July 1942 · postcard

Horthy Boulevard, Queen Mary Boulevard, Novi Sad, 1942

Nine Views of Novi Sad, Centred on National Flag Square, 1942

1942. · postcard

The Administrative Palace, the Workers' Home and the Rex Palace

by July 1942 · postcard

Four Views: Town Hall Square, a Modern Tower and the Agraria Block

by August 1942 · postcard

The Administrative Palace, the Merchant Youths' Home Beyond, 1943

by March 1943 · postcard

The Merchant Youths' Home on Horthy Miklós Avenue, 1943

by September 1943 · postcard

Nine Views of Novi Sad, Centred on the Town Hall, 1944

by February 1944 · postcard

Three cyclists outside the pharmacy

around 1950

The Albus sign above the boulevard

1970s

About this place

A rounded corner block on the boulevard at the junction with Ignjata Pavlasa, built as the home of the Novi Sad commercial youth and carrying that title cut in Cyrillic across its cornice, which is among the longest surviving public inscriptions on any facade in the city and is legible in this archive's photographs of it. Đorđe Tabaković designed it, work began on 7 May 1931 and the building was finished about a year later, paid for largely by the merchants' association; the Novi Sad merchants Nikola Tanurdžić and Miloš Raletić are the two most credited with bringing it about. Money ran short and it went up without its intended left wing. King Alexander I attended the dedication in the summer of 1934. It was among the first buildings of the new quarter laid out south of the old centre in the 1930s, twice the height of what stood there before, with an undecorated front and reinforced concrete used in part, and it set the scale for the whole boulevard. A reclining figure of Mercury, the god of commerce, stands on its roofline above the lettering, and shops ran along its ground floor under awnings. The interior was finished after the shell, and the building was formally opened on 10 June 1934. After the Second World War it was nationalised and the city pharmacy opened on the ground floor, a use the corner still has. In the 1960s a wing and a further storey were added, so a photograph showing the building at its original height is earlier than that work.