A printed advertisement on a page of a directory, with the neighbouring column of telephone numbers and a thumb index visible at the edges. A large bell device fills the sheet, lettered across it, with a roundel trademark showing a bell flanked by two figures and a soap wrapper reproduced at the lower left.
About this place
The Albus soap works, on Stevana Musića street. Its hall of 1937, by the engineer Kaćanski, was among the clearest pieces of modernist factory architecture in the city: a tall blank pylon at the corner carrying a circular emblem, a long low wall pierced by roundels, and north-lit sawtooth roofs behind. The chimney swelled into a bulge near the top, a filter for the coarser particles in the smoke; the only other chimney like it in Novi Sad stood at the Novkabel works and was demolished by an army unit at the city's request in 1986. The 1937 hall was damaged beyond repair in the bombing of 1944 and the halls behind it were only partly rebuilt after the war, never again in that form. The firm's mark was a bell, which appears on its wrappers, on its advertising and on a rooftop sign that stood for years above the Merchant Youths' Home in the city centre. The pin is the OpenStreetMap line of Stevana Musića street; the works' own footprint has not been established.
On the card
OVO ZVONO JE ZNAK ALBUS SAPUNA / PERE BELJE OD SNEGA / ALBUS SAPUN / Albus Sapun
- Date
- 1930-1941
- Coordinates
- 45.25012, 19.85163
- Source
- Public online source
- Licence
- Public domain
- Size
- 1128 × 2000 px
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