The long fascia carries Srpska trgovačka banka in Cyrillic, a Serbian name on the main street's most prominent frontage in the years just after the change of state. The bank took that name around 1920, having grown out of the Srpska štedionica of 1906, and a 1927 advertisement puts it at Kralja Petra ulica 10, the street's name between the wars and today Zmaj Jovina. A shopfront sits below the fascia and an advertising column stands on the pavement. It is market day at the head of the street, awnings and a crowd filling it, with the Bishop's Palace and the Epiphany Cross before it and the apse of the Cathedral Church closing the view. A policeman with a sabre stands in the roadway, and tram rails curve across the setts with no overhead wire above them.
About this place
The spine of the old town, running from Liberty Square to the Bishop's Palace. It has been renamed more often than any other street in Novi Sad. It began as the Glavna ulica, the Hauptgasse, was called Magazinski sokak for a period after an uprising, and became Fo utca under the Hungarian administration after 1867 and then Kossuth Lajos utca in the last decades of Austro-Hungarian rule. Between the wars it was Kralja Petra I; it was renamed for Mussolini under the wartime occupation; after the liberation it was Kralja Petra I again, then Marsala Tita, before settling on Zmaj Jovina for the poet Jovan Jovanović Zmaj. The oldest house on it is number 28, Kod belog lava, built in 1720 and among the first two-storey houses in the town. It is pedestrian today, lined with shops, bookshops and cafes. One caution for anyone dating a picture by its caption: the Kossuth name did not stay attached to this street. Miletićeva, the old Lebarski sokak, carried it during the Hungarian occupation of 1941 to 1944, so a Kossuth street postcard has to be dated before it can be placed.
On the card
СРПСКА ТРГОВАЧКА БАНКА
- Date
- 1920s
- Coordinates
- 45.25627, 19.84710
- Source
- Public online source
- Licence
- Public domain
- Size
- 2048 × 1008 px
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